CASE STUDY I
"We've had a couple of strategists before, they didn't get it. How do you know when you've got it?"
"I get goosebumps."
Won the work.
Aced the strategy.
Received a referral.
MADE YOU
Strategy | Business, Brand, Creative, Comms
CURRENT PROJECTS
Corporate and Group Nature Retreats.
Strategy: Business, Brand, Creative and Comms. Launch.
End of Life Education, Companioning & Collabs.
Strategy: Business. Brand, Creative. Comms
LOCALISED HUMANITARIAN AID THROUGH TECHNOLOGY & INNOVATION
Strategy: Consulting.
PAST PROJECTS
SOCIAL HEALTH AUSTRALIA
social-emotional-existential support
Language framing and messaging review. Brand design evolution recommendations.
Coffee innovation lab and cafe
Naming. Brand & Experience. PR. Concept with Heesco and Luke Mounsey. Design by Toben.
FURNITURE DESIGNER & MATERIALS CONSULTANT
Strategy: Brand and business development. Shoot concept and preproduction.
FASHION
Brand narrative. Copywriting. Campaign and shoot concept. Preproduction. Photography by Emma Wise.
opportunities for diverse minds and bodies to make art.
Reflections: 10 year Retrospective. Comms and PR.
DESERT WALK FOR DIALYSIS
Social Impact. Concept dev and comms strategy. Videography by Miklos Janek.
STEAM AHEAD FESTIVAL | GENTRIFIED
ste(a)M - Science and Arts Family Festival.
Strategy: Brand. Event curator and programming. Design by Oh Monier.
3D Creative by Ebony Flyer
COFFEE & NEW TERRITORY LAUNCH
New territory brand launch. Strategy: Campaign and Creative. Preproduction. Content production
Partnerships.
WESTPAC
PREMIUM CARDS
Premium Cards. Concept and production.
Artwork by Et Collective.
A-HA! | A HUMAN AGENCY
human friendly workplaces through inclusion and culture
Strategy: Brand and creative.
Copy and messaging.
Design by Klara Teehan.
ASH STUDIOS BYRON BAY
Photographic studio
Strategy: Brand and creative
Tone of voice.
GOOD HAPPY KOMBUCHA
FMCG
Strategy: Messaging.
Design by Oh Monier
LUCY
MOBILE BANKING - SINGAPORE
Strategy: Messaging
Language Guide
BEN & JERRY'S OPENAIR CINEMA
ICONIC AUSTRALIAN LOCATIONS
Strategy: Rebrand, Reposition. Creative. Messaging. Partnerships. Acquisition preparation.
YES WAY!
BRAND. CONTENT. ARTIST MANAGEMENT
Brand. Naming. Creative Direction. Production.
Artist management.
YES WAY! | HEESCO | GROUND CENTRAL NYC
CAFE CHAIN - NYC
Strategy: Creative.
Artist management.
PARADISO
Publishing
Essay on creative collaboration and integrated arts.
Issue 21
RIGHT ANGLE STUDIOS
PLACEMAKING
Melbourne CBD North Precinct activation.
Strategy: Creative
ART SERIES HOTELS | THE CULLEN
SOCIAL IMPACT CAMPAIGN
Strategy: Save the Tasmanian Devils Campaign.
Collaboration with Adam Cullen.
CAPTAIN HONEY PUBLISHING
PUBLISHING
Strategy: Content. Copywriting
CAPTAIN HONEY PUBLISHING
PUBLISHING
Copywriting
KINDLING FOUNDATION
AUSTRALIAN Registered charity IN SOUTH AFRICA
Naming, logo, brand direction and narrative.
NGARA INSTITUTE
THINK TANK: SOCIAL AND CLIMATE JUSTICE
Comms. Visioning. Rebrand narrative and creative direction. Events.
GENTRIFIED
healthy fast food
Strategy: Creative. Design by Hello Charly
WESTPAC | GENTRIFIED
CARLA ZAMPATTI UNIFORM LAUNCH
Launch creative.
ART SERIES HOTELS - THE CULLEN, THE OLSEN, THE BLACKMAN, ART SERIES RESIDENCES
MARKETING, BRAND, INNOVATION
Management. Overarching strategic vision: Launch. Brand. Campaigns, Partnerships, PR, Innovation. CSR. Sponsorships. Events Training. Marketing.
Clever and kind
ways to share life.
I favour and develop robust frameworks; inimitable foundations that stand the test of time. Experience tells me immersion is critical to success and leading with insight drives impact. Using (or creating) the right tools for each unique project works.
Collaborating with diverse organisations, teams and individuals, I work across industries and geographies. I can take on projects as a collaborator, be set to task as an independent or dovetail into a pre-existing team for a fresh perspective.
I've been called a 'humanist' and use my caffeinated hours on social impact projects.
Cutting my teeth on the Comm Games rebrand of NAB and soon after MLC, I bring a birds' eye vision to NFP, SME's, start ups, medium sized businesses.
Perhaps you are preparing for growth, acquisition or succession; maybe you're a NFP with a need to communicate with donors and funders, an entrepreneur with an idea ... an agency or studio needing brand, product or campaign strategy .... wherever you're at, I'll meet you there.
Made You
Emma Beattie
MOTHER. SISTER. DAUGHTER.
FRIEND. COCREATOR
SOCIAL IMPACT CONSULTANT
STRATEGIST. STORYTELLER.
HOME HOSPICE VOLUNTEER
END OF LIFE COMPANION
DEATH LITERACY EDUCATOR
EOL COLLABORATOR.
Contact me
It's a conscious choice to work with genuine people, on things that matter.
I pay wholehearted respects to Bundjalung Elders past, present
I live in reciprocity with the lands on which I walk and work, swim
and star gaze.
Made You